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Best SEO Agency in Varanasi: Top 10 Free SEO Tools Every Beginner Should Use

Just started learning SEO and feeling lost?
You’re not alone — SEO can be confusing when you’re new. But guess what? You don’t need expensive tools to start. Whether you’re a student, small business owner, or working with the best SEO agency in Varanasi, these free tools will help you get results.

Let’s explore the top tools that can build your SEO foundation from Day 1.

SEO is all about understanding what people search for and making your website easy for search engines (like Google) to read and rank. Free tools can:

  • –  Show you what’s working

  • –  Help you find keywords

  • –  Detect errors on your site

  • –  And most importantly—save your time and money

Even top SEO agencies start with these basics to build strategies that work.

This is your personal dashboard from Google. It tells you:

  • –  Which keywords bring people to your website

  • –  How many times your pages appeared on Google

  • –  If there are any issues like mobile usability or indexing errors

You can even submit your sitemap and check if your pages are indexed properly.

👉 Use Google Search Console

Want to know who’s visiting your site and what they’re doing?

Google Analytics shows:

  • –  Where your traffic comes from (Google, Facebook, Instagram, etc.)

  • –  Which pages are most popular

  • –  How long people stay

  • –  What actions they take before leaving

It helps you understand your audience so you can create better content.

👉 Use Google Analytics

Created by Neil Patel, this tool helps you:

  • –  Find keyword ideas

  • –  Check search volume and competition

  • –  See which content is already ranking

 Great for blog planning, YouTube video ideas, and SEO copywriting.

👉 Use Ubersuggest

Backlinks are like trust signals from other websites. More quality backlinks = higher ranking.

With this tool, you can:

  •  – See who’s linking to your site

  • –  Find broken or spammy backlinks

  • –  Track performance of top pages

It’s a mini version of the full Ahrefs tool — and it’s free!

👉 Use Ahrefs Webmaster Tools

Want to write SEO-friendly content? Start here.

This tool gives you:

  •  – Keyword suggestions

  •  – Search volume and keyword difficulty

  •  – Filters by country and language

The free version gives you a daily limit — perfect for beginners.

👉 Use SEMrush

This tool crawls your website like Google does and checks for:

  •  – Broken links

  •  – Missing titles and descriptions

  •  – Duplicate content

  •  – Redirect chains

 It’s like an X-ray of your site. The free version lets you crawl up to 500 pages.

👉 Download Screaming Frog

This plugin guides you when writing blog posts and helps you:

  •  – Use keywords properly

  •  – Improve readability

  •  – Add meta tags and schema

  •  – Create SEO-friendly URLs

 Yoast is your SEO coach — right inside WordPress.

👉 Install Yoast SEO

Before you write content, check if people are actually searching for that topic.

Google Trends lets you:

  •  – Compare keywords

  •  – See rising search topics

  •  – Understand seasonal trends (e.g. “Diwali gifts” in October)

 Ideal for content creators and bloggers.

👉 Explore Google Trends

This tool turns your keyword into a map of real questions and phrases.

Example: type “Instagram marketing” and you’ll see questions like:

  •  – How to do Instagram marketing?

  •  – Is Instagram marketing free?

  •  – Why is Instagram marketing effective?

 Great for writing FAQs, blogs, and video scripts.

👉 Use AnswerThePublic

This Chrome extension gives you:

  •  – Domain Authority (DA)

  •  – Page Authority (PA)

  •  – Link metrics on search results

  •  – Keyword difficulty score

 Use it for competitor analysis or website evaluation on the go.

👉 Install MozBar

Final Words: You Don’t Need Paid Tools to Get Started

SEO can feel overwhelming, but it becomes much easier with the right tools.

Here’s how you can begin:

  1.    – Use Google Search Console to monitor your website’s performance.

  2.    – Try Ubersuggest to find keyword ideas.

  3.    – Use Yoast SEO to optimize each blog post.

Pro Tip: Focus on learning, not perfection. These tools will guide you.

If you want to focus on your business while experts handle your SEO—Enlarge Media has your back.

✅ Proven strategies
✅ Transparent reporting
✅ Budget-friendly plans

📍 Located in Sigra, Varanasi
📞 Contact us for a FREE consultation today

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